Key Terms
Convergence- The coming together of multimedia digital data technologies allowing words, audio, video, graphics & animation to be linked & routed together via broadband to create two-way communications. The idea being to produce, distribute and share.
Synergy- Similar to convergence but used to describe how companies can pool their resources and exploit products in different markets.
Institiution- Refers to the companies and organisations that provide Media content & involves an understanding of Media as business.
Audience- This refers to the way in which people engage with Media. The new Digital Media:
Convergence, User-Created Content & Social Networking have transformed the audience from a traditional 'mass' into a 'fragmented' definition.
Production- Recording music.
Distribution- Promoting music and getting it into shops, on the radio, & downloaded for payment.
Consumption- People buying C.D's, Downloading music, paying for Live Concert tickets & purchasing related products.
Vertical Integration- Where a Media Company profits from all aspects of production, distribution, & consumption.
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